With the popularity of matte cosmetics, many brands have introduced matte lipstick, matte foundation, etc., which can create a nude look with moisture and good color rendering through adding some nourishing ingredients.
Fumei has recently developed a cloud haze cream foundation, it is designed to be silky and moist with a cooling feel, which is quite different from the previous image of the formula engineer on wax: heavy and sticky. This foundation is very light with a good pay-off, so it can be quickly absorbed by the skin without any stickiness, and can moisture your skin, creating a nude look. The speciality of the foundation is that it can also provide you a cooling feel after use.
Why we choose sunflower wax in the formulation?
Sunflower wax has superior oil-binding capacity and unique crystal morphology, which can not only improve the stability of the formulation, but also give it a glossy appearance. It can also act as a thickener to improve the silky and soft texture and pay-off without any stickiness.
Many studies have shown that sunflower wax is highly compatible with various oil media, and can form the oil gel with the highest hardness. The hardness of wax-based oil gel is one of the important indexes that determine the application performance of products.
In addition, as a by-product of the grain and oil industry, sunflower wax is 100% green and natural, in compliance with sustainable development by turning the “waste oil paste” during the oil refining process into “treasure” through winterization and dewaxing.
Today, with the prevailing trend of clean beauty, such an excellent ingredient will provide more possibilities for your formulations.
