On September 15th, 2021, FUMEI and CDLUNION jointly held a salon meeting with the topic of global make-up market trend and waxes’ application in Guangzhou.
At the opening of the meeting, Chen Yachao, Sales Director of CDLUNION, introduced the agenda of the salon meeting and welcomed the guests to kick off the meeting.
Emmy, Vice President of Insight Research at Mintel, was specially invited to share with us the trend of the global make-up market. According to global data, the Asian make-up market has the greatest potential at present. Due to the impact of the epidemic, the make-up under the epidemic also came into being, and various brands tried to save the decline of consumer participation in the cosmetics market through subversive innovation. For example, in the Asia-Pacific region, some brands launched the formula of “mask protection” (such as antifouling and bottomless makeup) with the concept of fun and health to respond to the impact of the epidemic.
Nowadays, consumers paying much attention to safety and ecological environment, thus the concept of “pure beauty” has become more and more prominent, and it may have been established and become a mainstream trend in North America, while it is in a new and popular situation in Asian markets. The core of “pure beauty” is “harmless”, which not only ensures health and safety, but also pays attention to sustainable development and ecological environment protection for both consumers and the environment. Obviously, “pure beauty” will be an innovative opportunity for the future development of the make-up market.
In the second part of the meeting, Addison, Chief Business Officer of FUMEI, gave a general introduction of Fumei and wax products from raw material, production process and innovation aspects.
At last, Changjian Cai, a professional and technical engineer invited by CDLUNION, shared the makeup technology of the audience, and introduced the application advantages and formula suggestions of different wax products of FUMEI in lip balm, lipstick, eyebrow pencil, eyeliner, mascara and other make-up formulations.
The salon meeting was a complete success thanks to CDLUNION’s support and cooperation, and all the distinguished guests for coming.
